Kaja ai malu masha dut shabra ai lam gaw, malu masha zawn ahkyak ai tsawm htap ai shingnip ni kaw nna hpang wa ai. Lata na lam amyu myu hpe hkrum katut ai shaloi, shawng ningnan mu mada ai lam gaw ahkyak ai dawdan lam-hpe galaw ai lam langai byin wa ai.
Aesthetic hku nna myit pyaw hpa branded packaging design gaw, jahtum lang ai wa (sh) mari ai wa a matu tatut galaw mai ai, brand hpe chye na ai lam jat wa shangun nna, dut shabra ai lam hpe jat wa shangun ai.
Nang gaw nta kaw galaw ai malu masha hpaga lam hpe nnan hpang wa ai masha langai rai tim, shing nrai, nang hta npawt nhpang tawn da ai brand nga ai rai tim, tsawm htap ai, bungli galaw lu ai, asan sha branded packaging hta gumhpraw bang ai gaw, na a aten, shakut shaja ai lam, gumhpraw ni hpe manu shadan ai.
Ndai laika hta, dai ni na aten na htuk sha ai ni ra sharawng ai akyu rawng ai hkrang shapraw ai ningmu ni hte ladat ni hpe sung sung sawk sagawn nna, dai ni na aten na packaging masa ni hpe madi madun na re.
Lusha shinggyin ai design hpe gara hku grau tsawm htap hkra galaw na?
1. Na a madat ai ni hte shanhte a brand message hpe sawk sagawn yu u.
Madat ai ni hpe sawk sagawn ai gaw, kaja ai malu masha shinggyin ai lam hpe galaw na matu shawng nnan na lahkam re. Na a yaw shada ai customer gaw bungli law ai dakkasu jawngma langai mi, minimalism hpe manu shadan ai fitness-myit dum ai masha langai mi, shing nrai, galu kaba lam-myit dum ai consumer langai mi re ai hpe dawdan u.
Gara zawn re ai packaging gaw, mari ai ni hpe hkap la lu na kun? Na a customers ni a sak hkrung lam gaw shanhte ra sharawng ai packaging style hpe chye na lu na matu karum ya na re. Na a brand arawn alai hpe na a packaging hta mu lu ra ai.
Hkamja lam- hpe myit dum ai hpaga lam a matu, ga npu na nsam ni hte asan sha re ai malu masha ni hpe tsun dan ai lam ni gaw htap htuk ai, pyaw hpa lam- hpe madung tawn ai dessert hpaga lam a matu gaw, htoi tu ai nsam ni hte n-gun ja ai hkrang ni hpe lang ra ai.
2. Myit sawn sumru mai ai hte tatut galaw mai ai hkrang shapraw ai lam hpe bang na
Aesthetics hta lai nna, bungli galaw ai packaging gaw, mari ai ni a myit hpe mung hkap la lu ai. Novel (sh) trendy malu masha aesthetics hta lai nna, kaja ai malu masha shinggyin ai hkrang gaw, customer ni a mahkrum madup hpe mung grai shatsaw ya ra ai. Myit dum mai ai hte tatut jai lang mai ai shingnip ni hta, hkuwawt ni, square shingnip ni, bai hpaw mai ai shingnip ni hpe lang chye ai.
Lusha shinggyin ai lam hpe hpa majaw grai myit lawm shangun ai kun? Tsawra ai malu masha ni hpe shinggyin la na matu, hpaji rawng ai hku galaw ra ai. Ga shadawn, malu masha shinggyin ai sumpu kaji law law hpe ya aten hta, shat shadu ai arai (sh) dipping sauces ni hpe bang na matu, -kata kaw na hka htung ni (sh) hka htung ni hte galaw da sai. Brand hpe chye na ai lam gaw, nang hpe chye na lu na matu hte nang galaw ai arung arai ni hpe lang hte lang mari lu na matu, mari ai ni a matu ahkyak ai lam rai nga ai.
3. Hkrung grin ai arung arai ni hpe jai lang u
Htingbu htingbyen ni hpe myit tsang ai lam ni grai law wa ai majaw, dai ni na aten na hkai sun galaw sha ai ni gaw grau nna n-gun ja wa nna, grup yin hpe grau nna myit dum wa nga ma ai.
Shanhte gaw mari ai ni a kam hpa myit hpe lu la na matu, bai jai lang mai ai, n-gun n rawng ai (sh) n-gun n rawng ai arung arai ni hpe lang nga ma ai. Ndai lam gaw grup yin hpe madi shadaw ya nna, dai arung arai hpe manu grau jat ya ai.
Gara malu masha htinggaw gaw kaja dik ai kun? Ndai prat hta, law malawng gaw, quality hte style hpe kayau kaya lang ai, ngang grin ai arung arai ni hpe lang nga ma ai.
"100% n-gun n rawng ai plastic shingnip" shing nrai "Bai jai lang ai plastic hte galaw ai" zawn re ai ga si ni hpe na a arung arai shingnip hta lang nna, grup yin hpe makawp maga ai lam hpe madi madun u.
4. Asan sha, hkrak hkrak re ai masat da ai lam ni hpe jaw u .
Kaja ai packaging hta, hkrang shapraw ai lam sha n-ga, branding mung lawm ai. Ndai hta na a brand masat kumla a daw yawng lawm ai. Dai hta lawm ai:
Product a mying hte tsun dan ai lam.
Ingredients hte malu masha hte seng ai lam ni hpe tsun dan ai.
Hkamja lam hte katsi ai lam matsun ni.
Lusha shinggyin ai lam gaw gara hku nna mari ai ni hpe hkap la shangun ai kun? Ra ai lam ni hpe asan sha, asan sha tsun dan ai hku nna. Hkamja lam- hpe myit dum ai ni gaw grau nna asan sha, loi ai-hti na matu -ka da ai laika ni hpe grai ra sharawng ma ai.
5. Laksan, langai hkrai hte seng ai lam ni hpe bang u .
Package galaw da ai arung arai ni gaw galoi mung tinang hkrai hkra ra ai. Kachyi mi sha personalization galaw ai gaw, grau nna hpaga lam kaji ni a matu, customer ni a sadi dung ai lam hpe jat ya lu ai. Lata hte ka da ai laika, chyeju dum ai sticker, shing nrai, shadawn sharam sha ka da ai laika ni yawng gaw, mari ai ni hte grau sung ai matut mahkai lam hpe shabyin ya lu ai.
Nta kaw galaw ai malu masha shinggyin ai a matu, embossed logo (sh) lata-gyit da ai ribbon pyi, mahkrum madup hpe grau kaja hkra galaw ya lu nna, order shagu hta loi mi myit sawn sumru ai lam hpe madun dan lu ai.
6. Hkrang nsam hte brand masat masa hpe jai lang u
Customers ni shawng nnan sadi hkrup ai lam gaw, dai brand a logo hte product mying rai ra ai. Visual hierarchy gaw logo kaw nna hpang nna, flavor (sh) variant mying de htawt nna, dai hpang ingredients (sh) matsun ni de htawt ra ai. Font style, nsam, sumla ni gaw packaging amyu shagu hta maren sha rai ra ai.
Htuk manu ai packaging ngu ai gaw hpa rai kun? Brand hte maren rai nna, myi hte mu lu ai hku asan sha rai nna, langai mi yu yang chye na loi ai hku rai ra ai. Packaging design hta n galai shai ai gaw, mari ai ni a kam hpa myit hte masat masa hpe shabyin ya ai.
7. Na a arai ni hpe grau kaja hkra madun dan lu na matu window box ni hpe lang u.
Cutouts (sh) transparent window ni gaw, mari ai ni hpe lusha hpe mu lu shangun nna, myit lawm ai lam hpe shabyin ya nna, kam hpa myit hpe shabyin ya ai. Ndai gaw grau nna muk kabaw ai malu masha, hkaulan mam hte kaga nsam htoi tu ai malu masha ni a matu akyu nga ai.
Lusha shinggyin ai sumpu ni hta, dai malu masha a hkam kaja lam hte n-nan ai lam hpe madun na matu, asan sha mu lu ai hkrang ni hpe law law lang lang lang ai. Ndai gaw manu n hkrat ai malu masha shinggyin ai myit jasat rai nna, laklai ai hkrang sumla hpe lu la na matu gumhpraw loi mi sha ra ai.
Daw dan lam
Hka htung hta bang da ai malu masha ni a matu hka htung amyu myu nga ai rai nna, hka htung langai hte langai hta yaw shada ai lam nga ai. Dai gaw myit hkam sha lam hpe rim la lu ai, na a brand hpe narrative hku dut lu ai, dai aten hta sha na a product hpe makawp maga ya lu ai.
Tsawra myit hte myit lawm hpa malu masha shinggyin ai box design ni hpe jai lang ai hku nna, n-gun ja ai hte grin nga lu ai akyu hpe shabyin lu na matu shi a atsam hpe grau nna jai lang lu na re.
Lusha hpe shinggyin ai shaloi, hkrang shapraw ai lam, bungli galaw ai lam, customer value lapran hta rap ra ai lam hpe galaw ra ai. Dai ni na aten na htuk sha ai ni a myit mada lam ni grau grau sawng wa ai hte maren, na a packaging ladat mung shanhte hte rau galai shai wa ra ai.
